B2B public relations is measured in press coverage. PR is about what’s new, what’s different. As we like to say, it’s not the “what” but the “so what” that ultimately interests editors and customers. Truly effective B2B public relations requires a solid relationship with the editorial community. We work diligently, every day, to keep those relationships strong.
Since we are a technology-based organization, we can quickly craft technical articles from the raw materials you provide. We can interview your product managers, field application engineers (FAEs) and even customers and use this information along with other technical resources to draft a story. And we are much more comfortable than many marketing communications agencies in pitching stories to technical editors as we have a fundamental understanding of the products and applications we’re discussing with them, being fellow electrical engineers ourselves.